Spinning the Publicis/Omnicom Breakup

You all know that what would have been history’s biggest Power Rangers-style mega-merger officially fell apart last night.

Billions of dollars lost, various executives brought down to Earth, and several very large firms affected–not to mention our friends on the ad side of things.

The biggest question of the day, however, is: how did they spin it?!

Let’s find out after the jump.

The Wall Street Journal broke the news with a joint statement from Messrs. Levy and Wren, the holding companies’ respective CEOs:

“The challenges that still remained to be overcome, in addition to the slow pace of progress, created a level of uncertainty detrimental to the interests of both groups.”

Their