Ad Age is reporting that P&G has moved its Gillette account from Porter Novelli to Ketchum after a competitive review. PN had been Gillette’s agency for the past 20 years. The review was reported in August. Ketchum will work closely with ad agency BBDO. Other P&G firms in the U.S. are MSLGroup and DeVries (Publicis and IPG firms, respectively), Paine PR, Marina Maher Communications, and Taylor.
Euro RSCG Worldwide PR has been chosen as AOR for Stand Up for Heroes, a celebrity fundraising event benefiting wounded U.S. servicemen and their families. The Bob Woodruff Foundation and the New York Comedy Festival are partnering for the event for the fifth year. It will be taking place November 9 at 8 p.m. at New York’s Beacon Theater. Jon Stewart and Jim Gaffigan are among those slated to participate.
InclusionINC, a consultancy specializing in diversity and workplace inclusion, has chosen The Pollack PR Marketing Group for PR services that raise awareness of the company across traditional and social media.
ReCellular, a business that recycles cell phones, has chosen Environics Communications as its national PR firm. The firm will conduct media outreach and target consumers, retailers, environmental organizations, and industry partners in its work.
Calysto Communications has added two clients to its roster. FirstRain, a monitoring and analytics company, has chosen the firm for media relations, PR, and social media strategy services. And Clearfield, a fiber management systems company, has chosen the communications-focused firm for strategic planning, content development, and outreach services.