- ASICS America signed United Entertainment Group as its new U.S. PR AOR. The firm will handle strategic comms planning and execution and promote major events like its various marathons while reminding the public that ASICS stands for “Anima Sana In Corpore Sano” or “A Sound Mind in a Sound Body,” or the very opposite of what you get when you finish running a marathon.
- UEG also won Speedo USA, for which it will handle initiatives related to new products and the Rio 2016 Olympic Games.
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