Havas will handle agency responsibilities for Green Mountain Coffee, those roasters best known for their Keurig single-serving machines. Promotional initiatives will include TV spots produced by the agency itself, though Havas will also handle all things social and experiential.
We have no doubt that they’ll succeed; if there’s anything more appealing than a fresh serving of caffeine, it’s a fresh, extremely convenient serving of caffeine.
The nation’s “largest family owned and operated department store” cemented its claim to the Lone Star State with a flagship location at Galleria Dallas, and Nuñez will help spread word of the Belk brand through PR and community relations initiatives.
Since the chain already has 14 locations in Texas, this campaign will be all about ensuring that Dallas residents don’t hear the tagline “Modern. Southern. Style.” and immediately think “Designing Women marathon.”
Getty Images signed Weber Shandwick as global PR AOR. Weber will support branded programs including “content marketing, influencer engagement, and media relations” throughout Asia Pacific, North America, Europe, and anywhere else where people appreciate the difference between a stock image and a professional photograph.