Spin the Agencies of Record


By Patrick Coffee Comment


Jumeirah Hotels & Resorts retained New York’s J Public Relations as its PR AOR. Jumeirah, a member of Dubai Holding, operates 22 hotels across the Middle East, Europe and Asia, including that crazy sail-shaped beach resort that you see everywhere.

For American tourists wondering what they might do on a vacation to Dubai, Jumeirah recommends the travel documentary Mission Impossible: Ghost Protocol. Dubai also requires a liquor license to consume alcohol, but here’s a handy guide to buying it when you arrive and keeping it under wraps.


Small ship cruising company American Cruise Lines chose FleishmanHillard to promote its upcoming brand awareness program, created to share news about its status as the country’s largest river cruise provider. FH SVP Jeff Davis calls the Twain-style riverboat trips “a unique, luxurious way to rediscover America”—so they’re like international cruises, but slower and less salty.


The perfectly named L.A. firm Fifteen Minutes PR signed two new clients: Gilt City LA and CJ by Cookie Johnson, or Oprah’s favorite premium denim jean brand.

Fifteen’s goal for CJ will be to generate media coverage and influencer buzz around the launch of a new website. The firm will handle all local and national media outreach for Gilt City, a local lifestyle site that offers members exclusive “insider” sales at area businesses without drowning them in spam (oh hi, Groupon).


Drexel University chose Stanton Public Relations & Marketing to handle its external communications. Stanton will be tasked with raising awareness of Drexel’s status as a top-notch research university, which we can sum up in two words: awesome robots.


PadillaCRT won work with HNTB Corporation, an engineering firm that works on architecture and infrastructure projects, to support its Virginia and D.C.-area public and corporate relations projects. The purpose of the coming campaign will be to demonstrate that HNTB is uniquely qualified to address the area’s transportation challenges. HNTB chose PadillaCRT for its experience and office locations in key regional markets, aka “not New York or L.A.”


International jewelry-buyer Circa retained The Susan Magrino Agency as its PR AOR. The firm will promote awareness of the company, which staffs a team of experts to ensure that you get the best value for your watch, necklace or ring on the off chance that a diamond isn’t quite forever.