“There is nothing better than a friend, unless it is a friend with chocolate.”–Linda Grayson
After bolstering its ad spending for the year 2013, Hershey Co. has chosen Interpublic’s Universal McCann (UM) as its global media buying and planning agency. The decision was made after an 8-month review that included incumbent agencies and reflects an initiative by Hershey to focus on both global marketshare potential and current U.S. efforts. The global media strategy leverages all print, digital and television assets and media channels for international and domestic businesses—including English and Hispanic markets.
Hershey’s appointment of Universal McCann succeeds incumbent agency OMD. “After a comprehensive review, Universal McCann will be a strong partner for The Hershey Company and our portfolio of iconic brands,” said Denis Sison, Vice President, Global Marketing Excellence & Equity. “OMD has been a valuable partner to Hershey throughout the years. We would like to sincerely thank them for their work and dedication.”