Spin the Agencies of Record

“Learning music by reading about it is like making love by mail.” – Luciano Pavarati Rubenstein Public Relations has announced that it will be launching and representing The Luciano Pavarotti Foundation USA, the firm’s president Richard Rubenstein said today. The Luciano Pavarotti Foundation USA is a 501 (c) (3) not-for-profit organization that follows the philanthropic wishes of one of the most successful Italian operatic tenors of all time. The Foundation offers opportunities for talented singers to learn and perform. The United States Foundation is expanding the good words of La Fondazione Luciano Pavarotti, based in Italy: dedication to the education and training of a new generation of opera students, providing scholarships and opportunities to cultivate their talent and passion, and making opera accessible to and loved by growing audiences worldwide. “California is a fine place to live - if you happen to be an orange.” – Fred Allen MWW, one of the top five global independent public relations firms, today announced that the firm has been named agency of record for three new accounts to be led out of the firm’s Los Angeles and San Francisco offices. Leading online real estate agent platform, Agent Ace; global leader in breathalyzers, BACtrack; and health and fitness app, Runtastic will join the agency’s growing West Coast account roster. This announcement comes on the heels of the recent addition to MWW’s Los Angeles client roster, leading footwear brand, Sanuk as agency of record. “Agent Ace, BACtrack and Runtastic are all innovators in their respective categories. These brands turn to us to grow their market share and further build momentum for their products,” said JP Schuerman, executive vice president and general manager of MWW’s western region. “The Los Angeles and Silicon Valley tech sectors are experiencing quite a renaissance and we are proud to align our firm with a number of great consumer technology brands who are leading the charge.” “My fake plants died because I did not pretend to water them.” – Mitch Hedberg Zurn Industries has named LarsonO’Brien Marketing Group its agency for public relations and special projects. Headquartered in Erie, PA, Zurn manufactures the largest breadth of engineered water solutions in the industry for commercial, municipal and industrial markets, including a wide spectrum of sustainable plumbing products. The company delivers total building solutions for new construction and retrofit applications that enhance any building’s environment. “I kept thinking I would be spending my life up to my elbows in shampoo.” – Vidal Sassoon Brandlink Communications has been retained as the new Agency of Record for Drybar. The Drybar team, together with BrandLink Communications, plan to continue driving the buzz around the brand though targeted product placement, strategic partnerships, celebrity relations and regional event marketing. BrandLink will oversee all existing Drybar locations and new openings nationwide, as well as the company’s current portfolio of products and tools including: the Happy Hour Shampoo & Conditioner, Hot Toddy Heat Protecter, Southern Belle Volumizing Mousse, Soda Cream Smoothing Cream, The Chaser Shine Pomade, 100 Proof treatment Oil, Money Maker Hairspray, The Detox Dry Shampoo, the Buttercup Blow Dryer, 3-Day Bender Curling Iron, Smooth Operator Flatiron and Lemon Drop Wet Brush. The agency will also launch Drybar’s newest line of products anticipated for Fall 2013 rollout.

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Spin the Agencies of Record

James F. Thompson

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James F. Thompson