Spin the Agencies of Record

“A basketball team is like the five fingers on your hand. If you can get them all together, you have a fist.” – Mike Krzyzewski

Rubenstein Public Relations announced that it has been chosen as the agency of record for the British Basketball Association (because there is such a thing).

The BBA, which is the UK’s “premier professional basketball league”, engaged Rubenstein Public Relations to both make the most of what appears to be a growing interest in basketball in the UK and hype the organization’s United States launch in seeking franchise partners and other business opportunities.