Spin the Agencies of Record
“A basketball team is like the five fingers on your hand. If you can get them all together, you have a fist.” – Mike Krzyzewski
Rubenstein Public Relations announced that it has been chosen as the agency of record for the British Basketball Association (because there is such a thing).
The BBA, which is the UK’s “premier professional basketball league”, engaged Rubenstein Public Relations to both make the most of what appears to be a growing interest in basketball in the UK and hype the organization’s United States launch in seeking franchise partners and other business opportunities.
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