Spin the Agencies of Record

By James F. Thompson Comment

Is this what they used to freeze Han Solo?

Biogenic Reagents, a pioneer in the renewable energy and clean technology categories, has chosen Haberman to handle marketing/PR communications.

Biogenic Reagents’s mission is to produce renewable carbon products that perform better, cost less and have less impact on the environment than conventional products made from coal. The company recently announced the launch of its $30 million advanced biocarbon facility in Marquette, Michigan, the largest in North America.

Spa the Agencies of Record…

PRCo USA, the integrated international public relations and digital consultancy, has been retained by Canyon Ranch to promote their resorts in Tucson, Lenox and Miami Beach as well as Canyon Ranch SpaClub® facilities around the world. In addition, the PRCo offices in Germany and France have been retained to promote Canyon Ranch Hotel & Spa in Miami Beach in those markets. The program will entail corporate branding as well as media relations for their properties and distinguished medical staff and health experts.

Hope he updates his Facebook page…

Sean Eldridge, the investor, Democratic party fundraiser and husband of Facebook co-founder Chris Hughes, has hired media consulting firm SKDKnickerbocker to manage his recently announced 2014 campaign to represent New York’s 19th district in the U.S. House of Representatives. Jennifer Cunningham, leader of SKDKnickerbocker’s New York team, also managed the 2012 campaign of Sean Patrick Maloney, the state’s first openly gay representative (Eldridge would be the second).

An AOR to Watch Carefully…

MWW Group announced today that the timeless watch brand Armitron has chosen MWW as its public relations agency of record.

MWW will lead a national PR initiative to support Armitron’s “Make Time” campaign, which celebrates special moments in people’s daily lives. MWW will also craft communications programs to promote the company’s Anne Klein and Nine West brands.

Because Foie Gras Needs Better PR…

MWW has also been retained by D’Artagnan, the leading purveyor of the world’s finest natural and organic meats, charcuterie, and mushrooms, and the first choice of four-star chefs and home gourmets in order to heighten awareness of the brand and its founder and CEO, culinary visionary Ariane Daguin.

Never pegged Mandela as a wine fanatic…

Emanate PR has been named public relations agency of record for Materne North America, maker of GoGo squeeZ squeezable applesauce pouches, and House of Mandela, the South African-inspired luxury brand and wine collection created by Makaziwe and Tukwini Mandela. As part of a fully-integrated marketing campaign, Emanate will strategically build on GoGo squeeZ’s strong grassroots and social media programs.

Kenny Powers approves…

Myrtle Beach Seaside Resorts – operator of the area’s premier oceanfront condo-hotel and vacation rental properties – has selected Buffalo Communications to create and implement a publicity and media-relations program in order to help MBSR drive leisure, group and golf business to the six-hotel collection through editorial coverage within travel, lifestyle and golf media.

And now, for no reason at all, here is a completely accurate depiction of Myrtle Beach: