Special Delivery: Despite a shrinking media budget with a reported $15.9 billion annual loss, the U.S. Postal Service has selected Interpublic Group of Cos’ UM as its media agency. At a time when Americans are more budget conscious than ever—particularly where our government is concerned—the folks at Interpublic Group clearly have their work cut out for them.
The Morris + King Company announced that it has been retained by BUZZMEDIA, which always appears in all CAPS, because that’s how they roll. As agency-of-record, MKC will develop and execute a comprehensive public relations campaign on behalf of BUZZMEDIA that will tap MKC’s diverse strengths in both the technology and business sectors. BUZZMEDIA draws on original editorial content, deep audience engagement, and knowledge of the young adult audience to provide customized, innovative marketing and advertising solutions across its branded properties.
Spin the Agency in Aisle 9: Target (pronounced tar-jey, just so you know) has selected LatinWorks as its U.S. Hispanic account and will serve as the retail brand’s primary strategic partner, though LatinWorks may have to sort through some conflict of interest issues as it also represents TJX Companies’ Marshalls.