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MWW, an independent public relations firm, has been selected to represent Sonoma County, California’s Kendall-Jackson Wine Estates.

The brand is launching a new campaign that significantly changes the way consumers pair wine with both food and lifestyle moments, reaching age-appropriate Millennials and Gen X’ers through Web-based sensory experiences, mobile-enabled pairings and social communication. Kendall-Jackson is reaching out to a new generation of consumers via a new platform that offers content for an ever-growing range of consumers, bloggers, influencers and traditional media.

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