Spin the Agencies of Record
Hyundai’s dedicated shop, Innocean, has secured its first non-auto client in the U.S. FootJoy, the maker of performance-wear golf products, hired the company to launch a repositioning campaign that includes social media, TV and digital responsibilities.
Rob Kelley, FootJoy’s director of brand marketing, explained that Innocean “demonstrated a deep understanding of the game, our business and the ability to capture the consumer’s attention through fully integrated campaigns across all channels, just a few of the factors that led to their selection in this review process.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in