Spin the Agencies of Record
TruEffect has chosen Trylon SMR as its agency of record for its media relations requirements. TruEffect is an internet advertising technology company focused on developing innovations that enhance digital display advertising. It is the only provider to serve ads from the advertiser’s domain.
WPP has bought Fortune Cookie. The purchase increases Possible Worldwide’s profile in Great Britain–including two new offices in Australia–and European markets. Shane Atchison, CEO of Possible Global, explains their efforts to expand growth in emerging markets, “We have strong existing operations in Brazil, Russia, India and China, for instance — and the Polish office in particular is a great addition to our existing Eastern European operations in Russia, Hungary, Romania and Serbia.”
Procter & Gamble has added McGarryBowen, owned by Dentsu, to its consumer packaged goods roster.
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