Spin the Agencies of Record

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By Tonya Garcia Comment

Mozilla, the nonprofit behind Firefox, has chosen Bite Communications as U.S. AOR after a competitive review. Work — media relations, content creation, and more — starts June 1, led by SVP Bill Danon. [via]

The Susan Magrino Agency has added three new clients: New York furniture company Castro Convertibles, which is launching a new convertible ottoman; loungewear brand Sophia Graydon, which is launching its first collection in August; and Elad Yifrach and his home decor brand L’OBJET (sample at left).

The Holmes Report says Nissan is prepared to choose Ketchum Pleon for corporate PR in Europe after a review. It’s a six-figure account and Ketchum’s main competition was Brands2Life. Details about work and budget are being worked out.

New Jersey Manufacturers Insurance Company (NJMIC) has chosen Oxford Communicationsfor a campaign on behalf of the personal automotive group that will include social media outreach, Web management, and marketing.

Matter Communications has added two tech companies to its client roster: Numark, a Rhode Island manufacturer of DJ equipment, and Aquabotix, a Massachusetts company that makes underwater video equipment.

InGear PR has been hired to provide global PR services for electronic copyboard manufacturer PLUS Corporation of America. The firm will target the audio-visual trade press with outreach efforts.