Supima, the organization that promotes the American Pima cotton industry, has chosen Hill+Knowlton Strategies for consumer and digital PR. The firm will help the group with new branding and messaging, digital strategy, and consumer media relations in preparation for Mercedes-Benz Fashion Week. Supima will be hosting its fifth Design Competition during the event.
The Coker Group, which includes wheel and tire manufacturers, a bicycle company, a speed shop, and more, has chosen JMPR as AOR. The firm will handle product launches, raise brand awareness, and conduct media and influencer outreach targeting collector car and restoration enthusiasts, events, and other key areas.
Elasticity has added a number of new clients over recent months, including solar energy company SunEdison, cloud-based tech company Appistry (the firm is AOR), and national men’s grooming company Hair Saloon for Men. More info about recent account wins here.
The Los Cabos Convention & Visitors Bureau has re-upped with Carolyn Izzo Integrated Communications (CIIC) for the fourth year. The account is reviewed annually. The firm will promote the destination as “Mexico’s Window to the World” and prepare for the G20 Summit, taking place in June.
New York-based NB Talent has been chosen as talent and brand manager for Juanita Kelly, the designer behind the Goddess by Juanita Kelly plus-sized clothing line. Kelly also runs an online plus-size model network and Goddess Magazine.