Spin the Agencies of Record
Reading is Fundamental, the group famous for making books and reading accessible to underserved children ages eight and younger, has chosen Weber Shandwick as AOR after a competitive review. The firm will focus on a comprehensive PR program to raise awareness of RIF’s work and a rebranding of the organization as it celebrates its 45th anniversary.
Alcantara, an Italian producer of interiors for high-end vehicles like Ferraris and Lamborghinis, has chosen Detroit-based AutoCom Associates as its North American AOR.
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