Spin the Agencies of Record
Aston Martin has chosen Porter Novelli as its AOR in China after a competitive search. Outreach efforts will target ultra-high net worth individuals across China with social media and influencer outreach. John Orme, senior partner with the firm, said in a statement that the first order of business is to launch Aston Martin’s Weibo account and to prepare for this month’s Beijing Auto Show. (Weibo is the Chinese version of Twitter.)
PN was also chosen as the global AOR for Room
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