The state of Kentucky has fired British firm Gosh PR for a campaign that the state’s tourism department called “offensive and stereotyped.” The firm, which was hired in 2008 to promote the state abroad, launched a site that encouraged tourists to play a game called “roadkill bingo” where you count the number of dead animals on the road for points. Also, the site told tourists to visit Hazzard County, the fake place from The Dukes of Hazzard, which, BTW, was located in Georgia. The Kentucky Tourism commissioner, Mike Cooper, called the site “edgy” and commended the firm’s work. He has been fired along with the firm, with the $179,000-per-year contract cancelled. The company has been paid nearly $650,000 for its services over the years. [via The Daily Mail]
According to the Sacramento Bee, Ogilvy PR is the “tentative winner” of the contract to help California implement federal healthcare reforms. The contract with the California Health Benefit Exchange is worth $900,000 and would last through October 2013. The contract is pending “a five-day protest period” that ends on March 7.
Entertainment One, a licensing and merchandising company based in Toronto, has chosen Child’s Play Communications to promote its Peppa Pig franchise in the U.S. Peppa Pig is already a hit with pre-schoolers in the U.K. The franchise includes a TV program and a line of toys.
Workhouse has been selected as the AOR for Copperwood Estate, an 18,000-square-foot residence located on five acres in Philadelphia. Their services will operate in tandem with efforts to sell the estate.
Two new clients have selected 5WPR for PR services. CAG Beauty has chosen the firm to build awareness of the company’s line of hair care products. And Iredale Mineral Cosmetics has chosen the firm as AOR for services that will include brand awareness and advocacy, product launches, and partnerships, targeting consumers around the world.