Spin the Agencies of Record

BabyBjörn, the Swedish baby products company, has hired Coyne PR for U.S. outreach. Awareness efforts and messaging with target moms through traditional and social media and via the medical community. [via Holmes Report]

LeVar Burton’s RRKidz has chosen Child’s Play Communications to relaunch the Reading Rainbow brand, promote the DVD and streaming options, and launch a variety of products and services including the Rainbow Kidz App.

Toy maker JAKKS Pacific has hired Bender/Helper Impact for the launch of the company’s first ever boys’ action series Monsuno and the company’s line of toys and products tied to the Nickelodeon program Winx Club.