Spin the Agencies of Record
The Holmes Report writes that Cargill is looking for a PR firm to help with CSR and issues work focused on food security. Twenty-two percent of U.S. grain exports as well as meat, poultry, and eggs come from Cargill. This is the first time the company has sought a firm for this work.
Online shopping site Nextag has chosen MWW Group as AOR. Work will focus on reputation, branding, executive outreach, and social media programs that raise awareness of the company.
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