Spin the Agencies of Record
The Morris + King Company has been named AOR for True Fit, an e-commerce software company that pairs shoppers with the right-sized clothing and shoes. The work will cut across digital, fashion, consumer, and lifestyle areas.
The American Petroleum Institute has hired Fleishman-Hillard to promote its Energy From Shale campaign, which promotes fracking. The Oscar-nominated film Gasland tackled the fracking issue, presenting stories from people who suffer health problems and have seen their water become undrinkable after fracking is done in their communities.
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