Spin the Agencies of Record

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By Tonya Garcia Comment

The 2011 Subaru Forester

Subaru of America has chosen MWW Group as its AOR. MWW consumer marketing teams in New York and Los Angeles will lead the account, with help from Dialogue Digital, the firm’s social media and digital team. Subaru won an Edmunds.com marketing award earlier this year with Carmichael Lynch and spoke with us in June about the importance of PR to its business.

Trilliant, a company specializing in utilities and energy efficiency, has chosen Edelman as its global AOR. Clean energy teams in Atlanta and Silicon Valley will be leading the account.

M&C Saatchi PR has signed three new clients. The firm will work with UGG Australia for Men, which recently signed New England Patriots’ Tom Brady as a spokesperson; activewear company Via Privé; and, later this month, nonprofit Beyond Sport United. Former British PM Tony Blair is Beyond Sport’s chair and the organization will host a gathering on September 27 in Yankee Stadium to discuss sports and social change.

TravelSheikh.com, an online service for travel across the Middle East, has chosen Bridges PR for media outreach and brand awareness efforts targeting organizations and individuals. [via AMEinfo.com]

ContentWise, a digital TV service that gives viewers recommendations based on their preferences, has chosen Wall Street Communicationsfor outreach to trade press for the electronics, media, telecomm, and IPTV markets.

Buffalo Communications will continue its work with Quagmire, the golf apparel brand founded by Geoff Tait and Bobby Pasternak, adding two more brands to its account. Buffalo has worked with Quagmire for a number of years, and will now also be doing PR for new brands Quagmire Kids and Arnie, inspired by clothing worn by Arnold Palmer.