Spin the Agencies of Record

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By Tonya Garcia Comment

W Los Angeles-Westwood

Datapipe has selected Peppercom as its AOR. The tech management and service provider previously worked with Peppercom in 2002. Now, the Peppercom program will include media relations, social media initiatives, digital marketing, services in the U.K., and a new website via H2O Associates, a Peppercom division.

The Renaissance Orlando at SeaWorld has chosen Kreps DeMaria Public Relations and Marketing for PR services. The firm works with a number of hospitality clients including the JW Marriott Hotel Miami and the Sanibel Harbour Marriott Resort & Spa.

The Susan Magrino Agency has been named AOR for Le Cirque New York. The firm will handle all U.S. PR and branding.

The W Los Angeles-Westwood has chosen BrandLinkfor media relations, celebrity relations, and marketing. They will work to build awareness of the hotel and the neighborhood, and forge partnerships to bring events to the property.

March Communications has added ExtraHop Networks to its roster. The firm will provide PR services and create social media initiatives for the company, which is a tech startup in the application performance management (APM) space.

NetElixir, a campaign management and technology company for online retailers and agencies, has selected Trylon SMR as its AOR. The work will focus on media relations.