Spin the Agencies of Record
Boston.com reports that Staples has hired Duffy & Shanley for PR services for the holiday season. The scope of work includes media relations and digital and social media initiatives.
Wish Upon a Hero, the social helping network, has selected The Star Group as AOR. The organization pairs someone in need with someone who’s willing to help. It was started by the firm’s former creative director, Dave Girgenti.
SKIL Power Tools has selected JSH&A as its AOR. The firm will execute traditional media initiatives as well as blogger outreach, social media management, and other services.
PRCouture.com
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