Spin the Agencies of Record


By Jason Chupick Comment

This week’s account win round-up features some notable moves.

Shift Communications has been named Sony Online Entertainment’s first PR agency of record. In a candid blog post, principal Todd Defren admits the agency almost won work with Sony’s Sr. Director of Global PR and Corp. Comm. Scott Gulbransen when he was at TurboTax. Looks like second time’s the charm.

Starbucks subsidiary Seattle’s Best coffee hired Zeno Group. We had heard about Seattle’s Best sniffing around a few weeks back, but the company kept issuing denials. The video above is something they put together when they “re-launched” the brand this past March.

Tennessee-based DuVita LLC, a direct sales company distributing all natural dietary supplements, selects Raleigh, NC’s French/West/Vaughan as agency of record to execute a regional PR campaign.

Beckerman has a busy first quarter, adding Frontier Beverage Co., Raw Foods International and several other clients to their national and regional client roster.

Cookerly Public Relations is psyched to get all up in some grills. They’ll be working with grill and cooking equipment purveyor Fire& Flavor and auto dealer behavior dynamics researcher to increase visibility via comprehensive PR campaigns.