Spin the Agencies of Record

This week’s account win round-up features some notable moves.

Shift Communications has been named Sony Online Entertainment’s first PR agency of record. In a candid blog post, principal Todd Defren admits the agency almost won work with Sony’s Sr. Director of Global PR and Corp. Comm. Scott Gulbransen when he was at TurboTax. Looks like second time’s the charm.

Starbucks subsidiary Seattle’s Best coffee hired Zeno Group. We had heard about Seattle’s Best sniffing around a few weeks back, but the company kept issuing denials.