Spin the Agencies of Record

Merkley + Partners won the pitch for LendingTree’s creative account and will break its first campaign slated to begin in the spring. The New York shop beat two other finalists to land the business. Merkley CEO Alex Gellert described LendingTree as an “iconic brand and a pioneer in changing how people secure financing.” The agency’s other accounts include Mercedes-Benz, Ferrero Rocher and Sun Products.