Sorry, New York Times: TaskRabbit Is a Poor Substitute for PR

Are you messing with us, New York Times Bits Blog headline? Surely you’re messing with us.

OK, so you did find one guy who uses TaskRabbit to promote both his new IT consulting startup and his own freelance skills (which include “furniture assembly” and “curtain installation”) “in lieu of public relations or marketing firms.”

We don’t mean to diss Mr. Olton Rensch, whose story is indeed compelling.

But A+B does not equal C in this case.

First of all, Mr.