Sony's Marketing President Pays For A Summer of Flops
There's a marketing shakeup happening in the wake of a bad summer.
Marc Weinstock, the president of worldwide marketing at Sony Pictures, has been kicked to the curb after a summer that included big-budget disappointments like After Earth and White House Down. In fact, the non-hits just keep coming with the weekend box office disaster that was the latest Sony release Battle of the Year starring Chris Brown, which only brought in $4.6 million.
The marketing department is undergoing some major changes with 12-year vet, Steve Elzer, stepping down from his role as SVP of media relations just last week.
“When
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in