Sony's Social Media Campaign Promoting the Tablet S

The tablet wars continue. Amazon is hoping to cut into iPad’s dominance with its latest iteration of the Kindle e-reader that’s expected to have all sorts of bells and whistles along with a lower price tag.

Sony is also getting in on the tablet action, revealing info about its new devices a few weeks ago along with the launch of a social media campaign meant to drum up online excitement before the tablets hit stores.

Working with its firm Atomic PR, Sony has launched Catch the Tablet (or #CatchtheTablet),

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