Someone Pitched a 'Woman-Proof Car' and It Was Bad
PR sends me press release about “woman-proof” car. I query absurd sexism. He responds, saying it’s “a debate generator” *sighs*
— peterwalker99 (@peterwalker99) November 19, 2013
What, you thought all British people were naturally hilarious? Here’s the offending (fictional) automobile, complete with “a swivel seat” and “extra-large bumpers.”
Because women can’t park or back up or avoid bumping into things. Got it. Oh, and the color is pink in order to “alert other road users; specifically males.”
It’s a sad sexist joke disguised as a pitch, but someone designed the graphic and wrote/distributed the release and answered the inevitable “what the hell is this nonsense?” responses.
The campaign came from “the UK’s #1 network of car breakers” aka “a scrapyard”.
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