Someone Pitched a 'Woman-Proof Car' and It Was Bad

What, you thought all British people were naturally hilarious? Here’s the offending (fictional) automobile, complete with “a swivel seat” and “extra-large bumpers.”

Because women can’t park or back up or avoid bumping into things. Got it. Oh, and the color is pink in order to “alert other road users; specifically males.”

It’s a sad sexist joke disguised as a pitch, but someone designed the graphic and wrote/distributed the release and answered the inevitable “what the hell is this nonsense?” responses.

The campaign came from “the UK’s #1 network of car breakers” aka “a scrapyard”.

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