Nikki Finke, the least favorite blogger of many Hollywood publicists, took a small hit to her credibility this week via the revelation that she received several fake tips regarding a recent “scoop” but published the story anyway.
Someone with a vendetta used Finke’s tipline to send several emails from separate sources claiming that screenwriter Mike Landis (son of Ghostbusters director Jon Landis) was reworking the script for the perpetually pending sequel. Not true.
Hey guys, it pains me to say this, but you know I pride myself on being straight up person. Zero truth to the Ghostbusters report.
— Max Landis (@Uptomyknees) June 18, 2014
Here’s the media relations angle:
“Dangling the carrot further, one ‘tipster’ claimed Deadline was running the Landis story the next day. Another begged Finke not to run the story as it was promised exclusively to Variety.”
Crafty. Finke claims that a Sony studio executive “mistakenly confirmed it”, but Sony unsurprisingly told Page Six that she doesn’t check with studios on stories like these.
Two questions: Are fake stories relatively easy to place on blogs? And do we really need a Ghostbusters 3?
Two answers: Yes and hell no.