Solutions Media: How to Turn Bad News into Social Good

BAD NEWS!!

This is a guest post by Glenn Turner and Shayna Samuels, co-founders of Ripple Strategies, a PR & Cause Marketing agency based in Boulder, Colorado.

Climate change. Health epidemics. School shootings.

Today’s headlines are filled with tragedy. And while problems sell papers, these negative news pieces do little to create a better world. If we only tell people about the many daunting problems that face the world, they easily shut down and feel powerless to affect change.

As early as the 1980s, studies have shown that by negatively depicting social reality, mass media cultivates a perception of a “mean world” which leads to social withdrawal as people give up on trying to make a difference.

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