'Socially Responsible' Campaigns More Effective Than Ever
As bloggers covering the PR industry, we have to say we’re a little tired of hearing about campaigns characterizing companies and brands as “socially responsible” when we know they’re anything but. The public, however, remains receptive — so you’d better start working to paint all your clients in a “greener” light.
How do we know this? Because the CSR marketing specialists at Good Must Grow released a study. The primary conclusion drawn from interviews with more than 1000 Americans is that “purpose driven consumers” plan to spend an even greater share of their money on socially responsible companies and products in the years to come.
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