Hit TV shows often spawn Facebook pages and other social media accounts with followers numbering in the millions, but how often do these things happen in the reverse order?
Elise Andrew, creator of the Facebook page and blog “I Fucking Love Science,” announced at SXSW this past weekend that her insanely popular creation is being turned into an hour-long TV series on the Science Channel, produced by writer/comedian/talk show host Craig Ferguson.
In her blogpost announcing the venture, Andrew marveled at how in just two short years, the “I Fucking Love Science” Facebook page has amassed 10 million followers, and that through its related social media accounts, the platform reaches fifty million people per week.
She stated excitedly, “I’m on board as a consulting producer, and will be contributing to the editorial ‘voice’ of the show to ensure it remains true to my vision. The show will be 60 minutes and we’re hoping it will air in the third quarter of this year.”
She also went on to call Ferguson one of her favorite producers of all time. Ferguson said of the venture at SXSW:
“If you know anything about me, you know I love science…Science has a naughty secret — it’s that all things are connected. And this show is going to explore the randomness of science. Think of it as a late night Google search that goes a hundred pages deep until things get weird — and then you just keep going. And there is no better partner for this kind of smart entertainment like Science Channel and Elise.”
As we are among the millions who “fucking love science,” we’re pretty stoked about this; and as we’re also among the PR and marketing pros who often speculate as to the power of social media, we love when something like this, which was created for the purpose of sharing a genuine love and interest in something awesome, defies all expectations and becomes a bonafide sensation.