Social Media, Mobile, and Video on the Itinerary at Advertising Week’s Travel Panel
The discussion at Advertising Week’s day two travel seminar centered on how leading travel publishers, websites, and destinations are creatively embracing a range of digital platforms.
Tanzina Vega, digital advertising reporter for The New York Times, moderated the panel, and participants included John Boris, EVP, Lonely Planet, the worldwide travel publisher; Drew Patterson, CEO and co-founder of Jetsetter.com, a members-only commerce site for luxury travel; Valerie Edmonds, account director in the travel and lifestyle practice at Weber Shandwick, and Ed Hasbrouck, analyst at the Consumer Travel Alliance who also writes The
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