Social Media and Movies: A Match Made in Hollywood

Celebrities are far from the only ones in Hollywood using social media to promote movies. At Tribeca Film Festival’s Industry Talks in New York on Friday, the panel focused on filmmakers’ use of social networking to reach their movie-going audiences. The latest digital platforms and their impact on the film industry were also discussed. Here were the five key takeaways, some of which can be applied to PR and social media in general.

Social media helps establish brands, which typically last longer than films: Rider Strong, director and screenwriter of The