@SochiProblems: All Your Favorite Olympic Failures in One Feed

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By Patrick Coffee Comment

Because you need to see the best of the horrible experiences reported by journalists covering the Sochi Games in one place, the #SochiProblems tag has now become a feed (or five).

200K+ followers in three days is pretty impressive. This is how you hijack a hashtag.

Here are some of our faves:

NICE newsjacking there, Clorox.

That looks painful.

Keepin’ it literal.

Subtlety is overrated.

#TMIsignage

It’s not all @SochiProblems, either:

#HalfMeasures

Everything’s looking a little backwards in Sochi. Agencies have even tried getting in on the meme action:

We could do this all day, but, you know: journalism.

But here’s your GIF:

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