@SochiProblems: All Your Favorite Olympic Failures in One Feed

By Patrick Coffee Comment

Because you need to see the best of the horrible experiences reported by journalists covering the Sochi Games in one place, the #SochiProblems tag has now become a feed (or five).

200K+ followers in three days is pretty impressive. This is how you hijack a hashtag.

Here are some of our faves:

NICE newsjacking there, Clorox.

That looks painful.

Keepin’ it literal.

Subtlety is overrated.


It’s not all @SochiProblems, either:


Everything’s looking a little backwards in Sochi. Agencies have even tried getting in on the meme action:

We could do this all day, but, you know: journalism.

But here’s your GIF: