Sochi Pre-Games Are an Olympic-Sized #PRFail
Yesterday our own Shawn Paul Wood asked whether the Sochi Winter Games should win a medal for “Worst Olympics PR ever”, and this morning NPR’s Brian Lehrer asked whether the city is even ready for the 2014 games.
Now we have answers: “probably” and “hell, no.”
The journalists have just begun to arrive to cover the games, and their horror stories (with pictures) are already viral, so we’ll share some:
My hotel has no water. If restored, the front desk says, “do not use on your face because it contains something very dangerous.”
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