So What Do You Do, Lauren Drell, Branded Content Editor at Mashable?
Mashable is one of the headlining members of the “new media” crop. In just a few years, what was once a blog covering technology and social media has become a top news source for everything from brands behaving badly on Twitter to the ongoing conflict between Russia and Ukraine and the pro-democracy protests in Hong Kong. In recent years, its role has shifted from aggregator to newsmaker — and its content has moved from text-heavy blog entries to multimedia projects.
But
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