So Far, PR Defined as 'Organization,' 'Communication,' and 'Public'

The Public Relations Society of Americahas published a “snapshot” of what they’ve gathered so far from its #PRDefined initiative, and the results are a little… hmm…

Last week, the PRSA announced the initiative, which seeks to crowdsource a modern definition of public relations. The campaign has gotten a write-up in The New York Times and other outlets, and we’ve seen links and info about the campaign zipping around on Twitter.

So what words have people been submitting in order to redefine the profession, its purpose, and its place in the world? The top four words are “organization,”  “public”, “communication,” and “relationships.”

Also in the top 10 are “stakeholders,” “audiences,” and “create.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in