The hype around the release of Google Glass has been excruciating for much of the public. From bazillionaire Sergey Brin being “accidentally” spotted wearing the connected eyewear on New York City’s subways to the absurd, hip credentials and bank accounts early adopters must demonstrate before proving themselves worthy of an untested commodity, the whole Google Glass buzz machine has become tedious.
Enter Saturday Night Live and Fred Armisen and Seth Meyers, who, via a hilarious skit late Saturday night, nailed public sentiment. The Google Glass public relations blitz started strong but fell victim to its own unwieldy inertia by inundating the public with ubiquitous marketing efforts while only allowing select individuals access to the product. Backlash was inevitable.