SNL Brand Parodies: Bad PR?

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By Patrick Coffee Comment

Love you, Louis C.K., but to anyone who lived through the 90’s Saturday Night Live’sChris for President” skit was last week’s winner, hands down. The second best was this “brutal” takedown of Jos. A. Bank.

Harsh, bro. Today AdAge asks whether the company’s imminently mockable “buy 1 suit get 3 free” made the skit inevitable. We’d say “probably”, but we’d like to pose a different question: does it matter?

This really goes back to the age-old question about all publicity being good. Much like the Men’s Wearhouse, Jos. A. Bank was never in any danger of succeeding based on the quality of its products. Honestly, we hadn’t even thought of the company for years until we saw the skit. And if we happen to be in the market for several inexpensive suits anytime soon, we might even say it increased awareness.

The point: every brand needs to be able to roll with a few punches in the age of viral video, no? If we were advising Jos. A. Bank, we’d tell them to respond with a sense of humor.

And now for no reason, here’s that Chris skit. Can you tell that we loved it?