Snapchat's Spiegel Applied Some Heavy Spin to His Zuckerberg Bromance

Dude. You’re doing it wrong.

Spiegel’s non-apology on the Snapchat data breach was lame enough, but last night we learned that he misled a Forbes interviewer about the nature of his relationship with Mark Zuckerberg.

It’s a pretty basic progression, really:

• Spiegel did an interview with Forbes in which he claimed that he played it cool with Zuck when the latter reached out, saying he’d be glad to meet and discuss a possible business relationship “if you come to me”
• Business Insider wrote that this comment made him look “arrogant”
• He “corrected” BI by posting a screenshot of an email conversation with Zuckerberg
• Forbes then released the interview transcript, revealing the fact that Siegel had not been 100% honest about the nature of the email exchange and calling him “a 23-year-old novice”.