Snapchat Wakes Up Social Media Users on Content Ownership

Last week, there was an update in terms of service that people actually read. We all lie to our computer or phone every day when that enigmatic check box appears and asks, "You have read these Terms and Conditions?" Of course, you lie your tail off, check that box, and move on to whatever social media network you are looking to troll. While it's important to know what those terms mean to your legal rights pertaining to owned content, no one really cares. And then Snapchat decided to push that envelope as far as they could. It doesn't hurt that people could actually decipher all that legalese too. The app updated its own terms of service and began it with the usual gibberish advising users that they still own "whatever ownership rights" they had when previously pasting troll pics and hot shots of questionable nether regions. And then, Caspar the Friendly Ghost said this: “But you grant Snapchat a worldwide, perpetual, royalty-free, sublicensable, and transferable license to host, store, use, display, reproduce, modify, adapt, edit, publish, create derivative works from, publicly perform, broadcast, distribute, syndicate, promote, exhibit, and publicly display that content in any form and in any and all media or distribution methods (now known or later developed). We will use this license for the limited purpose of operating, developing, providing, promoting, and improving the Services; researching and developing new ones; and making content submitted through the Services available to our business partners for syndication, broadcast, distribution, or publication outside the Services.” It's the same rule used in every major sporting event that most fans are oblivious of existing. In short, by purchasing a ticket and showing up at a game, you sacrifice your own likeness to whatever sporting organization's use at its leisure. Oh yeah, and they don't have to pay you a dime. Thanks for showing up. And while most social networks ethically claim the same rights, and lawyers attempt to understand (and misinterpret) W3C and COPPA guidelines, Snapchat proves that a great defense always matches a good offense. All claims and disputes arising out of, relating to, or in connection with the Terms or the use the Services that cannot be resolved informally or in small claims court will be resolved by binding arbitration on an individual basis, except that you and Snapchat are not required to arbitrate any dispute in which either party seeks equitable relief for the alleged unlawful use of copyrights, trademarks, trade names, logos, trade secrets, or patents. Hey, Snappers of crotch shots: your privates are now public and you never, ever, ever get to sue them for your stupidity.

Social Pro Daily

Snapchat Wakes Up Social Media Users on Content Ownership

Let's say you may own your content, but you rent where you put it.

Shawn Paul Wood

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Shawn Paul Wood