Skin Care Company Goes Digital To Show You How Good You Could Look

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By Tonya Garcia Comment

StriVectin, which makes creams to battle wrinkles, stretch marks, and other bothersome signs of aging that make you go “ugh,” has partnered with ModiFace, a “virtual makeover” tech company, to launch a digital tool to allow users to upload a photo and see what they would look like after using StriVectin products over the course of weeks. Users can also share those results with others on Facebook, Twitter, or via email (in case you’d want to do that?). The video above is from a press event introducing the technology. (Cake is helping with the PR.)

We’ve reported recently on the ways the fashion industry is using technology to enhance its business. And beauty companies like MAC have been using video to help customers use their makeup. Because beauty is so hands-on and personal, it seems like those companies could do a lot with social media to personalize and share. Any other good examples? Feel free to let us know. (PRNewser@mediabistro.com)