Singh: Pepsi Researched "Millions Of Conversations" for 2011 Refresh Project

Last week, we spoke with Ana Maria Irazabal, Pepsi-Cola North American beverage director of marketing about the 2011 iteration of the Pepsi Refresh Project. This week, we spoke with Shiv Singh, head of digital for PepsiCo Beverages America to gather some background on how the Project has been playing out digitally.

As we noted previously, Pepsi tweaked the program to correct some of last year’s issues and allow individuals and smaller-sized organizations to leverage their networks.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in