Airlines have now decided that the only way to distinguish themselves from their competitors is to make ever-campier safety videos. The newest clip from Virgin America hit the Internets today, and it has all of director John Chu’s trademark Step Up 2: The Streets subtlety.
This is all just waaaaaay over the top, and the “people who probably shouldn’t be rapping” joke is at least thirty years old.
These clips are a good way to get media attention in a hyper-competitive industry with shockingly low profit margins, and we’re glad the dancers and choreographers are getting paid. The strategy keeps working for Air New Zealand, so why not follow their model?
But this video is campier than the one episode of Glee that we watched two years ago—and you can expect more of the same to come.