Garden & Gun, the bi-monthly pub that strives to capture the “Soul of the South” is the perfect place to promote your client, whoever they may be.
The magazine has features on everything from gallery openings and restaurant reviews to new music and travel destinations. But be warned: G&G won’t accept pitches on your everyday restaurant opening; there must be a special angle to the piece. For example, if the chef takes a classic Southern dish and puts his own unique twist on it. Likewise, avoid pitching a hotel/resort/spa simply because it’s been around for years. The mag’s deputy editor Dave Mezz, has more advice for publicists:
Garden & Gun accepts publicist pitches for a whole range of clients. PR pros can pitch new openings, artists, gallery owners, products, restaurants and chefs. There’s also a “G&G Interview” in every issue, which features a prominent Southern personality. Mezz’s advice to publicists is similar to his advice for writers: “We’re looking for what’s fresh, what hasn’t been written about, what’s surprising about the South… Yes, we’ve written about biscuits and barbeque, but we’re especially interested in going beyond that.”
To hear more about how to get your clients in the mag, read: How To Pitch: Garden & Gun
– Aneya Fernando
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