Should Instagram Let Fashion Bloggers Link to Sales Sites?
Just as the first Instagram ad hit us in the form of a Michael Kors watch, many of the fashion bloggers who provide so much of the platform’s content asked “Wait, why can’t I do that?”
PR may be asking the same question: why does Instagram still prohibit users from including links so followers can buy the products they highlight? It would make the give-and-take between designers and bloggers even more significant.
CEO Kevin Systrom told London Fashion Week attendees that he could see his company becoming a fashion commerce platform at some point, nothing that it’s already a great marketing tool for fashion brands—but then he waffled a bit.
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